The Portable MBA in Marketing (Portable Mba Series)
Type
Book
Authors
ISBN 10
047154728X
ISBN 13
9780471547280
Category
Unknown
[ Browse Items ]
Publication Year
1992
Publisher
Issue Period
Management & Leadership, Advertising, Marketing, Accounting
Description
Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories. - from Amzon
Number of Copies
1
